How 50Fin Helped JFS Launch LAS

In April 2025, Jio Financial Services (JFS) officially entered the digital lending space, launching its first-ever Loan Against Securities (LAS) product through the JioFinance app. The offering allows users to borrow up to ₹1 crore in under 10 minutes, with interest rates starting at 9.99% and no foreclosure charges. Following the announcement, JFS stock jumped 5%, closing at ₹367.80 — a sharp uptick that reflected both investor confidence and the market’s strong response to its fintech ambitions. Behind the scenes, this lightning-fast rollout was made possible by 50Fin’s full-stack TSP suite — enabling JFS to digitize, automate, and scale secured lending with unmatched speed and reliability.

How 50Fin Made It Happen

Instant Pledging + Real-Time Risk: 50Fin’s pledging stack, integrated with the RTAs, ensured high success rates and instant risk checks using live market data.
Automated Approvals at Scale: With a fully configurable rule engine, Jio could deploy credit and approval logic tailored to its risk appetite — all without writing new code.
Real-Time Analytics & Monitoring: JFS teams had access to role-based dashboards, allowing seamless tracking of disbursements, risks, and client activity from day one.

The Result

✅ 10-minute loan disbursements live on the JioFinance app

✅ ₹1 crore borrowing limit with no paperwork or branch visits

✅ Stock surge of 5%, signaling market confidence

✅ Fully digital journey with zero manual operations

With 50Fin as the embedded infra partner, Jio didn’t just launch a lending product — it set a new benchmark for how fast, flexible, and scalable LAS can be in India’s digital-first ecosystem.

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